Back to Home

Back to Marketing

Buy e-books

Stay In Touch With Leads And Get More Closes
 by: Joy Gendusa

How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.

Whether a small company or a large one with a sales force, the leads that are always best are the ones that are easy to close. But what about the prospects that were reached but never closed? They are in an abyss - The Unclosed Sales Lead Abyss, technically speaking.

What are you doing to follow up? Are you following up? Do you have a fixed idea in mind about some time frame that those leads then become dead?

What does it cost you to get that lead? Let’s look at a hypothetical analysis:

• Postcard marketing experts will tell you to send out 5000 postcards.

• It costs you $2000.00 to send out those postcards.

• Say you do that and you get 50 calls

About The Author Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. She is always willing to share her marketing advice. Visit http://www.postcardmania.com. karla_jo@postcardmania.com

This article was posted on August 11, 2005